Station Profile

u2Station Information

Format: Classic Hits

Call Letters: CKDV-FM, “The Drive"

Frequency: 99.3 FM

Target Audience: Adults 25-54

99.3 The Drive Audience: Each week, 17.300 + Prince George residents tune in to 99.3 The Drive.

55% of 99.3 The Drive's listeners fall between the ages 25-54.

99.3 The Drive allows advertisers to reach a large consumer group that can’t be reached with any other station.

Format Description

99.3 The Drive's Classic Hits format continues to remain one of the most popular music formats in Canada.

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99.3 The Drive plays a mix of the Classic Hits from the '60s through to 2000.

99.3 The Drive's Core Artists:  Superstars such as Journey, Bon Jovi, U2, Bryan Adams, John Mellencamp, Van Halen, Tom Cochrane and many more make this format one that will stand the test of time.

99.3 The Drive is highly active in each of the communities we serve, regularly broadcasting live from high-profile community events throughout our coverage area. 99.3 The Drive broadcasts up to the minute local news and information throughout the day, including updates on the half-hour during the morning show.

couple shoppingClassic Hits Is Hot! The Classic Hits radio format reaches over 3.7 million Canadians (13%). The Classic Hits music format has proven to be one of the fastest-growing formats in Canada throughout the years.

Why They Listen: The top three regular uses of radio for Classic Hits audiences in Canada are music, news, and weather. 83% of listeners say they listen to the radio for music, 59% listen for news and 52% listen for weather reports.

Where They Listen: 89 % of this group are reached while in their vehicles, 72% are reached at home, 27% are reached at work and 8% are reached in other locations such as the grocery store or the gym.

Reach thousands of potential customers each week on one of Canada's Hottest Formats, with 99.3 The Drive.

Demographic Profile

99.3 The Drive delivers active consumers with purchasing power to help grow your business.

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Age: More than half (55%) of The Drive listeners fall into the affluent 25-54 age demographic.

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Gender: 53% of 99.3 The Drive’s audience are male and 47% are female.

99.3 The Drive listeners have high disposable income.

Income: 99.3 The Drive listeners earn a high household income, with 34% earning over $100,000 a year.

Occupation: 99.3 The Drive listeners are employed in high paying jobs.

- 22% of CKDV-FM’s listeners are Owners, Managers, or Professionals. (Index 121)
-76% are employed (Index 108)
-59% of The Drive’s listeners work full-time (30+ hours per week) (Index 119)

Target new customers with high disposable income in the prime 25-54 demographic on 99.3 The Drive. 

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Lifestyle Profile

99.3 The Drive targets homeowners. 71% of 99.3 The Drive listeners own their own home.

A huge category with these consumers is home improvement and home decorating.

construction 14Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

99.3 The Drive targets listeners with purchasing power in the Prince George area.

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99.3 The Drive Listeners

99.3 The Drive is one of the most powerful performing formats for advertisers today!

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.  
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

fitness 1Investments: 99.3 The Drive targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity99.3 The Drive attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

99.3 The Drive has a wide demographic appeal with active affluent consumers!

99.3 The Drive Listeners Have Purchasing Power

99.3 The Drive index above average in the following areas:

Example: Drive listeners are 32% more likely than the average person in Prince George to
have spent money on computer equipment/accessories in the past 12 months (Index 132).

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99.3 The Drive Targets Active Consumers
man keys18% of Classic Hits listeners plan on buying/leasing a new vehicle within the next 12 months.
15% plan on spending $10,000 or more and on their new vehicle.
10% plan on spending $20,000 or more on their new vehicle.
44% more likely to have spent >$40,000 on a new vehicle in the past 2 years. 
72% more likely to have spent >$20,000 on home-improvements in the past year. 
24% more likely to have spent >$1000 on appliances in the past year. 
62% more likely to have spent >$1,000 on sporting equipment in the past year.

family 12Marital Status: 63% of this audience are married or living in a common-law arrangement and 24% are single or have never married. These listeners earn a high household income, with 34% earning $100,000 or more per annum.

99.3 The Drive delivers an active, local audience purchasing vehicles, groceries, furniture, recreational items and activities, investments, travel and more. 

Get more customers and increase profits with 99.3 The Drive.

community 399.3 The Drive In The Community

99.3 The Drive is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

At 99.3 The Drive, we love taking part in community events and getting behind local causes that affect our listeners.

99.3 The Drive team also gets involved on a personal level by volunteering with several local organizations and not-for-profit societies.

Wake Up With Doug & Wendy In The Morning On 99.3 The Drive

prince dougandwendy

Doug & Wendy have been poking stuff with a big stick for years in the morning on 99.3 The Drive in Prince George.

They have a host of features they share with their audience.

Like summer camping at Itch Bay and The Big Q where the wrong answers are usually the best.

Oh and careful not to spit out your coffee when Wendy gets naughty!

Start your morning with Doug & Wendy In The Morning on 99.3 The Drive.

99.3 The Drive Coverage Map

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