Format & Call Letters
HOT AC - CKKN-FM - 101.3 The River
101.3 The River continues to deliver more listeners to your commercial message than any other Prince George radio station.
101.3 The River's CMA Weekly Reach is 25,500.
HOT AC continues to remain one of the most popular formats in Canada playing a balanced variety of music from the 1990s to today's hits.
Core Artists: We play the best music from Bruno Mars, Taylor Swift, Lady Gaga, The Weekend, Drake, Maroon 5, Ed Sheeran, Justin Bieber and many more!
The River’s listeners tune in for 204,000 hours each week and 61% are in the important demographic of Women 25-54, a full 63% of all of Prince George tuning in to 101.3 The River.
101.3 The River is Prince George's “At Work Station”. Our Hot AC format allows us to play today’s hottest music from artists you can't get enough of.
101.3 The River is a natural choice for targeting active, upscale adults in the Prince George area.
101.3 The River captures a large share of retail and office tuning with a growing audience of keen listeners in tune with their music, news, lifestyle and community information.
There are 29,660,187 persons 12+ living in Canada. Of those people, 18% or 5,391,683 listen to the Hot Adult Contemporary format.
101.3 The River's Hot AC format is one of the most powerful performing formats for advertisers today!
Source: Numeris-BBM Canada
101.3 The River delivers 25 to 54 year old listeners in their prime income and spending years.
Age: 101.3 The River super serves Prince George and surrounding areas targeting Adults 18 to 49.
Gender: 56% of The River’s audience are female and 44% are male. Almost two thirds (61%) are in the 25-54 age demographic.
Education: Twenty-nine percent have a college or trades school education and 20% have a university undergraduate or university post graduate degree.
Home: 54% are married or living in a common law arrangement and 30% are single or have never married. Almost a third (31%) have teens while 34% have kids younger than 12. 40% of The River’s audience earn $100,000 or more per year.
Market your business to thousands of potential customers each week on 101.3 The River.
101.3 The River"Prince George's At Work Station" targets affluent consumers.
- 20% of CKKN-FM’s listeners are Owners, Managers, Executives, or Professionals.
- 17% work in Sales and Service positions.
- 44% work full-time (30+ hours per week).
- 20% have a University undergraduate or post graduate degree.
- 29% have a College or Trades diploma.
101.3 The River listeners are in their prime earning and spending years.
101.3 The River's listeners are affluent.
-Over a third (35%) of The River’s audience earn $100,000 or more per year.
-17% are earning $150,000 or more per annum.
-62% of 101.3 The River's listeners have incomes of over $40,000 a year.
101.3 The River targets listeners with high disposable income.
101.3 The River Targets Listeners With Purchasing Power
101.3 The River listeners index above average in the following areas:
Example:Example: The River listeners are 41% more likely than the average person in Prince George to have spent money on furniture in the past 12 months (index: 141).
101.3 The River Targets Home Owners
60% of listeners own their own home. A huge category with these consumers is home improvement and home decorating.
Home Spending: Started or completed in the past 2 years.
40% interior painting/wall paper
36% landscaping or yard improvements
25% exterior painting/staining
22% energy conservation projects
18% floor tiles or vinyl flooring
21% other home project(s)
21% installed windows or doors
59% spent $1,000 or more on home improvement.
20% spent $10,000 or more on home improvement.
Target consumers in their prime spending years with 101.3 The River.
101.3 The River Listeners
101.3 The River is one of the most powerful performing formats for advertisers today!
- Purchase a wide variety of electronic devices including computers, tablets, smart phones, video games, HDTVs, digital video recorders (TiVo) and home theatre equipment.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.
Get more customers and increase sales with 101.3 The River.
Here's Why 101.3 The River Targets Women
80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions about household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
The River's format allows advertisers to reach a large consumer group that can’t be reached with any other station.
101.3 The River Listeners Have Fun!
76% more likely to downhill ski regularly.
108% more likely to go running regularly.
46% more likely to go bowling regularly.
21% more likely to have visited a fine dining restaurant in past month.
Activities: 101.3 The River attracts listeners who are very active participating in exercise and fitness, boating, biking, golfing, gardening, hiking, and going to the cottage on weekends.
Canadian Hot AC listeners enjoy going out to music concerts, bars and restaurants more so than the average Canadian.
Source: Statistics Canada.Financial Post Markets Reports
101.3 The River Wake Up With Mike & Char
"The River Wake Up with Mike & Char" is Prince George's most listened to morning show.
Why? because you're never sure what they'll do next...
Mike & Char host an upbeat, current and always close-to-the-edge morning show.
With today’s best music and contributors like Ryan Seacrest, Dr. Oz and the crew from TMZ, waking up in Prince George has never been so much fun!
Catch "The River Wake Up with Mike & Char" Weekday Mornings From 6:00 -10:00 am.
101.3 The River Broadcast Map
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