Jim Pattison Broadcast Group, Prince George Division
The Jim Pattison Broadcast Group in Prince George airs 2 radio stations, 101.3 The River CKKN and 99.3 The Drive CKDV. These stations broadcast to Prince George, South to Hixon, East to Taber Mountain, North to Mackenzie and West to Clucuz Lake. The River and The Drive continue to build, personal relationships with listeners via interactive radio, call in contests, public appearances, blogging, facebook, twitter, etc…. The people who listen to our 2 stations are fiercely loyal and proud to be part of the broadcast family. 101.3 The River has 61% female listeners between ages of 25-54 and we’re proud to be the #1 Morning Show in Prince George. 99.3 The Drive reaches over 18,000 Prince George residents every week, 39% of men 35-54 in Prince George listen to this station. These two radio stations have the greatest listenership of any other stations in the city.Our award winning team will work with you to determine the goals of your advertising, write a radio script for your approval then have the commercial produced. See Station Profiles for details on who is listening.
We also represent 3 TV networks that broadcast to North Central BC and the rest of Canada via Satellite. CKPG TV (City), CTV Vancouver and Global BC. We are very proud that our clients commercials also run on the high definition versions of these channels. Our viewership is significant, over 66,000 people within 250km radius of Prince George watch our TV stations every week. This number does not include the additional viewers outside of the immediate footprint. Client’s commercials also air in certain shows on four different American channels in a process called signal substitution.
The process of advertising on TV is quite simple. We will work with you to determine the look and feel of your commercial, write a script, come to your location and film, or use digital photos and graphics, edit the commercial, then send it to you for final approval. If we missed the mark we will change the commercial until you are happy. Turn-around time is usually about 3 weeks depending on the commercial.
In addition to traditional broadcast advertising, our stations also offer advertising on 3 high traffic websites. These sites are among the most visited sites in the region, averaging 29,000 unique visitors each month. All of our contests, announcer chatter and blogs, special events, community events and streaming audio, drive traffic to these sites.
As well, CKPG TV news broadcasts and archives the news stories, local produced documentaries and the Quiz Me game show for the public to view. The TV site has all kinds of information other than news, weather, contesting, personality profiles, etc.
One of the advantages of doing business with our company is we employ in-house specialists in all advertising mediums, digital, radio and TV. We work together with you to ensure your message is consistent and advertising goals are met. For additional value, we also offer discounts to clients who use multiple mediums.
We Look Forward To Helping You Reach Your Business Goals
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