Key Strengths of Television
Advertising in Canada
If You're An Advertiser, And Would Like To Grow Your Business,
Here's A Great Article From The Television Bureau Of Canada
• Television has the highest daily and weekly reach of any medium in Canada.
• Television can deliver narrow target audiences through placement of commercials in selected programmes.
• Television offers a variety of placement strategies to build reach and frequency for brands and services.
• Television is the main source for news, sports, entertainment and general knowledge.
• Television is well-suited to marketing products and services with broad appeal.
• Television is immediate and timely.
• There are a variety of creative executions available using Television.
• Television is cost efficient for most target groups.
• Television can be purchased nationally, regionally and locally.
• Television has an aura of importance. It is a prestigious medium, enhancing the advertisers' image by its use.
• Television appeals to more of the consumers' senses than any other medium.
• Television gets closer to one-to-one communication than any other mass medium.
• With Television, a powerful, emotional impact can be created.
• Television can create high impact with viewers by offering dynamic and visual messages.
• Moods and images can be created for brands.
• Television has the ability to reach target audiences quickly. This is particularly important for new product or service launches.
• Television is proving to be an effective Direct Response tool for many products and services.
Visit the TVB website for all the latest information
about commercial television in Canada at TVB.ca
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Help Grow Your Business Click Here