TV Ad Receptivity Survey
In a survey conducted by BBM Analytics in June 2010, respondents were asked a series of questions regarding their response to advertising delivered by the various media channels.
The following questions were posed:
· In which medium are you MOST LIKELY TO NOTICE advertising?
· When are you MOST RECEPTIVE to advertising messages?
· When do you pay the MOST ATTENTION to advertising messages?
· Thinking about your FAVOURITE advertisement, where did you see it?
· Have you ever seen an ad that has made you LAUGH or CRY?
· Where did you see the ad?
The answers were consistent across all demographic groups and regions:
· Television ads are the most noticeable
· People are most receptive to advertising delivered on TV
· People pay the most attention to advertising delivered on TV
· By a wide margin people's favourite advertisement is a TV commercial
· TV advertising is more emotive than any other form of advertising.
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