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TV Ad Receptivity Survey

In a survey conducted by BBM Analytics in June 2010, respondents were asked a series of questions regarding their response to advertising delivered by the various media channels.

The following questions were posed:

· In which medium are you MOST LIKELY TO NOTICE advertising?

· When are you MOST RECEPTIVE to advertising messages?

· When do you pay the MOST ATTENTION to advertising messages?

· Thinking about your FAVOURITE advertisement, where did you see it?

· Have you ever seen an ad that has made you LAUGH or CRY?

· Where did you see the ad?

The answers were consistent across all demographic groups and regions:

· Television ads are the most noticeable

· People are most receptive to advertising delivered on TV

· People pay the most attention to advertising delivered on TV

· By a wide margin people's favourite advertisement is a TV commercial

· TV advertising is more emotive than any other form of advertising.


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