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 Media Comparison Chart

 

 Attributes

 Radio

 Television

 Newspaper

Yellow Pages

 Outdoor

 Cost Per Impression

Very Low

Very Low

 Very High

 High

High

 Ability To Target Audience Demographic

Excellent

Excellent

Poor

Poor

Poor

 Cost Of Production

Included

Extra

 Included

 Included

Extra

 Ability To Change Ads At Anytime

Excellent

Excellent

 Good

 Poor

Poor

 Ability To Build Frequency Quickly

Excellent

Excellent

Poor

 Poor

Good

 Promotional Opportunities

Excellent

Good

Poor

Poor

Poor

 Ability To Reach People Prior To Shopping

 Excellent

Excellent

Poor

 Poor

Good

 Does Not Require The Listener To Seek The Advertising

 Very Good

  Very Good

 Good

 Poor

Poor

 Delivery To Multiple Household Members Simultaneously

 Very Good

 Very Good

 Poor

 Poor

 Very Good

 Highest Levels Of Reach To Most Consumers

 Excellent

 Excellent

 Good

 Poor

Good

 Targeting People Under 40 Years Of Age

 Excellent

Excellent

 Poor

Poor

Excellent

 Can Target People In The Car

 Excellent

No

 Poor

 Poor

Good

 Most Cost-Efficient Of The Major Media Forms

 Excellent

Excellent

 Poor

 Poor

Good

 Wide Array Of Formats To Complement Your Advertising

 Excellent

Excellent

 Poor

 Poor

Poor

To Learn More How Radio And TV Can
Help Grow Your Business Click Here

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